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PNG exports from design tools (Photoshop, Figma, Illustrator) are poorly optimized, creating 5-20MB files for simple logos or graphics. Websites hosting 30 PNG product images (150MB total) load 4-6 seconds on mobile, causing 50%+ bounce rates before content renders. Unoptimized PNGs waste cloud storage—100 screenshots at 8MB each consume 800MB vs 300MB optimized (62% savings). Email services reject PNG-heavy attachments, forcing cloud link workarounds that fragment communication. Lossless PNG compression reduces files 40-70% with pixel-perfect quality. Every pixel, transparency level, and color value remains identical. Unlike JPG compression, zero visual degradation occurs—perfect for logos, UI screenshots, graphics requiring transparency.
Lossless means zero quality loss—decompressed image is pixel-for-pixel identical to original. Every color value, transparency level, and pixel position unchanged. Compression optimizes how data is encoded (better DEFLATE algorithm, removing unnecessary metadata) without discarding visual information. Unlike lossy JPG which permanently removes data, lossless PNG can be compressed and decompressed infinitely without degradation.
Unoptimized PNGs (Photoshop/Figma defaults): 40-70% reduction. Already-optimized PNGs (TinyPNG/ImageOptim): 5-20% additional savings. Screenshots with solid colors: 60-70% reduction. Photos saved as PNG: 20-30% reduction (convert to JPG instead). Logos with transparency: 50-60% reduction. Complex gradients: 30-40% reduction. Test one file first to estimate batch results.
Yes, but diminishing returns. First optimization (unoptimized → optimized): 40-70% savings. Second optimization (optimized → re-optimized): 5-20% additional savings. Third optimization: <5% gains. Practical approach: optimize once at level 70, re-optimize yearly with newer algorithms for incremental improvements. Lossless means quality never degrades regardless of compression passes.
PNG for text-heavy screenshots (code, terminal output, UI elements)—lossless preserves sharp text edges. JPG for photo-heavy screenshots (product images, design mockups with photos)—lossy compression at 80% adequate for photographic content. Test: if >50% screenshot is text/UI, use PNG. If <30% text (mostly photos), use JPG at 85% for 3-5× smaller files.
WebP offers 30-50% additional savings over optimized PNG via lossy compression, but 95% browser support (fails IE11). Use PNG when: need 100% compatibility, require pixel-perfect lossless quality, dealing with professional design assets. Use WebP when: modern browsers only, accept slight quality loss, prioritize smallest possible file. Ideal: offer both formats with <picture> fallback.
No. Alpha channel transparency preserved perfectly—lossless compression maintains every transparency level from 0% (fully transparent) to 100% (fully opaque). Compression optimizes how transparency data is encoded without changing pixel values. Unlike converting PNG to JPG (which requires background color fill), PNG compression keeps transparency intact.
Level 70 (default) for general use—best balance of compression and speed. Level 256 (maximum) for final production assets where processing time irrelevant (logos, icons, static graphics). Level 30-50 for batch processing thousands of files where speed matters. Level choice affects processing time only—all levels are equally lossless, just produce slightly different file sizes (5-15% difference between levels).
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