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JPG photos from cameras and phones range from 2-15MB, exceeding email attachment limits (25MB), slow website load times, and waste cloud storage. Uncompressed photos cause 3-5 second mobile page loads, bouncing 40-50% of visitors before content renders. Email services reject attachments over 25MB—sending 10 phone photos (120MB total) requires splitting into multiple emails or cloud links. Websites hosting 50 uncompressed product photos (150MB total) score poorly on Google PageSpeed, losing search ranking and conversions. Compressing to 80% quality reduces files 50-60% with imperceptible visual loss. One 8MB photo becomes 3-4MB. Ten photos fit in single email. Website loads 2× faster, improving SEO and conversion rates.
Web viewing: 80% (50-60% reduction, imperceptible loss). Email attachments: 75-80% (fits more photos). Social media: 70-75% (platforms re-compress anyway). Professional portfolio: 85-90% (minimal artifacts). Print materials: 90-95% (prevent visible degradation). Thumbnails: 60-70% (aggressive compression acceptable). Test settings on sample image—zoom to 100% to check detail preservation.
No. JPG uses lossy compression—each pass discards more visual data and compounds artifacts. First compression at 80% removes 20% of data. Second compression removes 20% of remaining 80%, totaling 36% loss. Artifacts multiply: blocking, color banding, blur. Always compress from original highest-quality source. Save originals separately before compressing for distribution.
Original JPG likely already heavily compressed. Phone cameras output 85-95% quality JPGs—recompressing at 80% yields minimal savings (5-15%). Check EXIF metadata for original compression. Solutions: 1) Lower quality to 70% for modest additional savings. 2) Resize dimensions if oversized (4K→1080p saves 75%). 3) Accept current size if already optimized. 4) For photos, try converting to WebP (25-35% smaller than equivalent JPG).
JPG uses DCT (Discrete Cosine Transform) converting spatial image data to frequency data. Compression discards high-frequency details human eyes barely perceive. At 80% quality, removes ~20% data from subtle color gradients and fine textures. Below 60%, visible blocking artifacts appear (8×8 pixel squares). Text and sharp edges suffer most—use PNG for text-heavy images, JPG for photos only.
Resize first, then compress. Example: 4000×3000 photo (8MB) → resize to 1920×1080 (2MB) → compress at 80% (1MB) = 87.5% total reduction. Reverse order (compress first, then resize): 8MB → 4MB → 1MB = same result but slower processing. Exception: if keeping original dimensions, compress only. Resizing already-compressed image doesn't recover lost quality.
Target 50-150KB per image for product photos. Formula: compress to 80% quality, resize to 1200-1500px wide (sufficient for zoom on 1080p/1440p screens). Larger images (200-400KB) acceptable for hero images or full-width photos. Google PageSpeed penalizes images over 100KB. For e-commerce, 50 products × 100KB = 5MB total vs 50 × 2MB uncompressed = 100MB—20× difference in page load speed.
Yes. Canvas-based browser compression strips all EXIF data: GPS coordinates, camera model, lens info, date/time, copyright. This is privacy feature—prevents location tracking. For professional photography requiring metadata preservation, use desktop tools (Lightroom, Photoshop) or command-line (ImageMagick). For most users, EXIF removal is security benefit when sharing photos publicly.
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